Basic Marketing Research 4th Edition Rent A Center
DescriptiveResearch:Descriptive research is used to describe characteristics orfunctions. SCookies Research Design:The type of research design for the S Cookie applied problem isexploratory followed by descriptive research.The six Ws of a descriptive research design might be:1.
Basic Marketing Research 4th Edition Rent A Center Jobs
Who is a consumer of mixed chocolate pineapple cookies?Potentially as follows:Cookie purchasersPremium priced cookies purchasersChocolate cookies purchasersSweet Brand cookies purchasers2. Where to contact for the required information? Rudall carte serial numbers flute clip. Potentially asfollows:In the grocery storeAt homeIn the parking lot3. When should the information be obtained? Potentially asfollows:Before groceries are boughtWhile shopping for their groceriesImmediately after buying groceriesWithin 2 weeks of buying groceries4.
What information should be obtained? Potentially asfollows:DemographicsPsychographics and LifestylesAttitude toward the cookiesAttitude toward the price5. Why are we obtaining information? Potentially as follows:Determine consumer perception of and reaction to the newcookieDetermine the market size6. Way – The possible ways in which we are going to obtaininformation. Potentially as follows:Observational techniquesScanner DataPersonal interviewMail interviewTelephone interviewElectronic interview.